The Ancelotti Effect

In its latest blog, Blinkfire analyses how both Ancelotti and the Brazilian national team have gained followers on social media since he took charge of the squad. The coach himself has attracted nearly a million new followers — now boasting over 17.6 million on Instagram alone, well ahead of Xabi Alonso (12.6 million) and Pep Guardiola (8.5 million).

“One standout example is the post announcing his appointment, which drew over 1.9 million interactions. It became the most successful post of the year across Brazil’s official channels, even surpassing those featuring stars like Vinícius Jr.,” the renowned company reports.

Desde la llegada de @MrAncelotti a @CBF_Futebol, la selección Canarinha ha logrado 233K nuevos seguidores en unos días — casi la mitad de los que logró en todo el 2024 🇧🇷 🔥

👉 Descubre más en nuestro bloghttps://t.co/vMNGpwqGi4 pic.twitter.com/pPijkEOZ0Y

— Blinkfire Analytics (@BlinkfireES) June 4, 2025

“Beyond his impressive track record, Ancelotti’s appointment as Brazil manager brings with it a quieter yet powerful storyline — the one built on social media. A strong digital presence can serve as a valuable asset, not only for a coach’s brand but also to boost the visibility and identity of the teams and organisations they represent.”

Estos son los números que confirman su relevancia:

🔹 +1,1M de nuevos seguidores tras su presentación.
🔹 200.000 seguidores en un solo día (26 de mayo).
🔹 17,7M en Instagram, más que toda la Serie A brasileña junta.
🔹 Su primer reel con Brasil: 9M views
🔹 La CBF recupera +200.000 seguidores y alcanza los 18M.
🔹 Videos del primer entrenamiento: +43M views en redes oficiales.
🔹 La publicación de su anuncio: 1,9M interacciones, la más exitosa del año.

Puedes leer el blog completo pinchando aquí: Blinkfire.com